Video Pitch
Introduction
My idea is a Social Media Consultancy (working title: Insight), which
focuses primarily on social issues and aims to inform the wider public about
them. The aim is to then promote companies/organisations with an invested interest
in that field. Some of these companies will have a product they are selling.
For example, Care Protect is a potential first
client, whom I will be able to trial this idea with. They champion the idea of
having CCTV cameras in bedrooms, in nursing homes.
Through a website/blog setup for my consultancy
I will post content relating to the issue in a journalistic fashion, presenting
posts more like news articles, than typical advertisements. This content would
then be backed up with other content from social media sites such as Twitter
and Facebook, specifically setup for the consultancy.
The ultimate aim as this illustration shows is
that the client will experience an increase in interest/sales in the
product/service they provide, or the social issue/area they’re looking to make
a change in.
This demonstrates the key value proposition for
my potential customers, my thought process for which can be seen in further
detail – HERE
I also expanded on this by thinking through in
more depth about how my service could relieve any pain caused by barriers in
the path of my potential clients, that can be seen - HERE
Target
Customer/Audience
My target customer would be any organisations
looking to further increase the visibility of an issue they’re involved with.
This could be a private company or even a charity. What they’re selling could
even be as simple as an idea or campaign for change, not necessarily a tangible
product as is the case with my trial client Care Protect.
The audience however would be separated into
two parts:
Firstly, potential customers for my client, so
for Care Protect it would be organisations in the care sector who could
potential pay Care Protect for the service of installing their CCTV operation.
Secondly, general members of the public, due to
the sites journalistic approach to content, the content would be accessible to
anybody not just potential customers.
This could also work in the favour of clients,
as word of mouth could spread the content far and wide, especially since the
content would be posted across multiple platforms and shared on social media.
Competitors/Similar
Ideas
In terms of competitors I have not come across
a competitor who is doing anything identical. Maybe I am wrong! But from
looking I can’t find one yet.
It would be similar to a review website. For
example, there are websites which review mobile phones talking about their
features and benefits and then contain a link to where people can buy the
device. They get money from phone companies as this acts as a form of
advertising.
Tech Radar is one of the companies, they review
the handsets and even offer to email visitors to the site with a reminder when
the product goes on sale. http://www.techradar.com
My idea is very similar to this but in a more
indirect way. The idea of the content I will produce will be that it won’t look
like “in your face” advertising, it will be subtle and the information
presented in a much more journalistic fashion.
SCIE (The Social Care institute forExcellence), who describe themselves as a leading improvement support provider
and independent charity, publish articles and resources about different issues
relating to care. They’re funded by bodies such as the Department for Health.
They post blogs and utilise social media to
talk about issues in the care sector.
This approach is very similar to my idea,
though there are differences. In that they are centred on publishing resources and are a charity, rather than ultimately being a tool to promote a product/service, which can be purchased by perspective customers. But seeing how SCIE do things could be important in terms of the development of my social media consultancy.
Next
steps
The next steps I will take will be:
- Setup the blog/website and social media presence for my enterprise
- Formally meet with Care Protect to discuss using their company as a trial client for the enterprise
- Continue to research any competitors which may be out there
- Draft some content which would go on the blog/website and social media channels to demonstrate the feel of it and get a more tangible feel for what the enterprise will look like
Links
to further information
Creative process – a few weeks ago I used
creative tools to further refine my idea and much of what is in this final
pitch was generated from that process.
Initial thoughts – this shows what the idea has
developed from really, I initially thought I was heading down the ‘social
enterprise’ route but as I have got further into it, I’ve come to find that’s
not what I am proposing here.
(I have not trialled this with my initial
client yet, but am open to any organisation contacting me who is perhaps
interested to know more, my contact information can be found on the ‘about me’
page of this blog.)
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